Catch up with the latest news and updates, and sneaky peaks at what it takes to put on our productions. If you'd like us to add anything else - get in touch!
Imagine Theatre is proud to mark its fifth consecutive year as a carbon-neutral organisation through verified carbon offsetting. This milestone reflects our ongoing commitment to environmental responsibility and sustainable business practices. As we enter our sixth year of carbon neutrality, we remain dedicated to reducing our environmental impact and supporting initiatives that contribute to a more sustainable future.
Read MoreA full overview of Imagine Theatre’s 2026/2027 pantos.
Read MoreImagine Theatre has achieved Advanced status under the Theatre Green Book for its production of Sleeping Beauty at Stafford Gatehouse Theatre — a major milestone for sustainable pantomime production. From reusing 100% of the set to carefully planning transport and extending the life of costumes and props, the company is proving that spectacular family entertainment and environmental responsibility can go hand in hand.
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Continuing our blog of what a pantomime company does ‘for the rest of the year’ here is a brief overview of what the Imagine team have been up to during November.
Although people are often surprised to learn we are busy at all times of the year, it is unlikely to come as a surprise to anyone that this time of the year is the busiest for Imagine. As November draws to a close we have 4 shows open and 14 in rehearsal with the final 4 due to begin rehearsals.
Out in the warehouse the team are busy loading multiple lorries each day with sets, costumes, props and tech equipment both for our own shows and the many hires that are going out this season. This season we have begun to work with a sustainable transport company, using HVO fuel, who will be transporting sets as far away as Inverness.
The Associate Producers for each show are busy travelling the country attending producer runs, rehearsals and press nights.
Our Artistic Director Eric Potts has been up in Scotland for a few weeks directing The Pavilion Theatre in Glasgow’s Treasure Island as well as overseeing the productions in Kilmarnock and Kirkcaldy and Steve is now Reading based for a couple of weeks to direct our production of Sleeping Beauty at The Hexagon.
Inboxes each morning are brimming with rehearsal, chaperone and show reports – over 2500 in total by the end of the season. Each one must be carefully read by the team and actions taken on requests for additional props, costumes, music and set pieces.
The marketing team have been busy working on programmes and final casting announcements as well as helping to arrange cast attendance at events such as Christmas light switch ons and press events. They are also currently getting assets designed ready to start advertising next year’s pantomimes with many venues aiming to go one sale with 2024 shortly.
Finally, we were thrilled with the four-page article about Imagine Theatre that appeared in the recent edition of The Stage, following Tim Bano’s visit to Imagine a few weeks ago. He received a tour of our HQ as well as interviewing members of staff about their roles at Imagine. You can read the article at https://www.thestage.co.uk/long-reads/imagine-theatre-the-inside-story-of-a-festive-powerhouse-pantomime-steve-sarah-boden
BBC CWE also popped in to see us. Find out more at https://www.bbc.co.uk/news/uk-england-coventry-warwickshire-67567946
If you are interested in a further look behind the scenes check out the fortnightly Just Imagine Podcast which as well as interviews with the members of the Imagine HQ team includes guest interviews from the wide range of people we work with each year.
What Does a Panto Company Do Throughout the Year - October
Continuing our blog of what a pantomime company does ‘for the rest of the year’ here is a brief overview of what the Imagine team have been up to during October.
The clocks have changed, trick or treaters have finished knocking on doors and bonfire night is just around the corner. This can mean only one thing – panto season is hitting full swing!
The first of Imagine’s 19 pantomimes, Cinderella at the Belgrade Theatre in Coventry, have started their rehearsals this week and with less than two weeks until the next few shows in the schedule begin rehearsals it really is all systems go at Imagine HQ.
October has seen the staff at the local post offices getting very busy with the Imagine Team beginning to drop off scripts to be posted out to the cast and crew for those pantomimes going into rehearsal the earliest.
The wardrobe team have been working hard on some final makes for this panto season and they really have been creating some beautiful costumes. In addition they have their first few shows packed and ready to leave the building. Sewing kits, haberdashery boxes and sewing machines have been taking over the meeting room as they are labelled up and allocated to each show and we have had our final dame costume fitting of the season.
Many of the license applications for more than 400 Junior Ensemble members have been submitted to councils across the UK. This is a massive undertaking for Beth who heads up the child licensing and is the culmination of the last few months of auditions which have seen the team travel the length and breadth of the UK.
Some of the team took a trip down to a studio in London to record the voice overs for the giants and the wicked stepmothers for the season. And with all the music for the pantomimes now finalised Callum has been arranging to get the backing vocals recorded for all of shows during the first week of November.
The marketing team are currently planning for light switch ons and press nights as well working on the ongoing campaigns which are now well under way. It is also that time when copy for programmes is almost due so the chase for those final headshots and biogs is happening.
The ops and stores teams are doing their final preparations for shows that are due to start going out in the next few weeks. Company manager boxes are packed, the extensive paperwork is being finalised, the last few props are being created and final touches to the sets are being made. It will not be long before that first truck of the season makes an appearance!
And, believe it or not, titles, schedules and plans for next year are already well under way!
If you are interested in a further look behind the scenes check out the fortnightly Just Imagine Podcast which as well as interviews with the members of the Imagine HQ team includes guest interviews from the wide range of people we work with each year.
Continuing our blog of what a pantomime company does ‘for the rest of the year’ here is a brief overview of what the Imagine team were up to during September
As we reach Autumn everything is ramping up at Imagine HQ and this month we have welcomed three new members to the team. Jo Longworth has joined the Operations Team as Production Coordinator and also joining the same team is Jazmyne Evans who has taken on the role of Operations and Production Administrator, and we have an addition to our accounts team in Emma Byrne.
All the finer details of the productions are falling into place. The Associate Producers for each show have been busy finalising scripts and signing off on song choices for each of our pantomimes while the wardrobe team have been prepping all the costumes that are going out across eighteen of our own pantomimes as well as creating some fabulous new costumes for these shows. They are also working on a large number of hires for the season.
Set painting is ongoing with some beautiful colourful sets appearing in the warehouse. The stores team have also been getting the rigging boxes ready to go out to each show.
Junior Ensemble auditions have come to a close for this year with thousands of children having auditioned for a part in our pantomimes this Christmas. Beth is currently working hard on getting all the paperwork back for the licenses for almost 500 children.
Head of Casting, Louise Redmond, has spent a lot of September auditioning for our ensemble members for this season as the final pieces of casting fall into place.
Some of the team travelled up to Glasgow to the Pavilion to test build elements of our fabulous Treasure Island set – we can’t say too much but it is going to be spectacular!
The marketing team have been busy getting all the print and artwork for the season signed off as well as proofing the promo videos for the show and creating social media packs to go out to each venue.
Also, Artistic Director Eric Potts attended the reopening gala of the newly refurbished Adam Smith Theatre in Kirkcaldy. With the venue looking spectacular we cannot wait to present our first ever version of The Little Mermaid this Christmas.
With the first show going into rehearsal in a month’s time it really is full steam ahead for the team.
If you are interested in a further look behind the scenes check out the fortnightly Just Imagine Podcast which as well as interviews with the members of the Imagine HQ team includes guest interviews from the wide range of people we work with each year.
Continuing our blog of what a pantomime company does ‘for the rest of the year’ here is a brief overview of what the Imagine team have been up to during August.
August began with the announcement that Imagine Theatre is now part of the Trafalgar Entertainment Group which will help unlock further growth opportunities for Imagine Theatre and allow us to build on our legacy of family entertainment that stretches back over 25 years.
For much of the team August is dominated by photoshoots. The final cast members needed for print and social media assets were invited to the Spa Centre in Leamington during late August where the team held four days of photoshoots with over 40 cast members travelling from all across the UK. It was a great week, and the team were delighted to see many familiar faces as well as meeting some of the cast new to Imagine this year.
Many of the team were involved the photoshoot preparations with the wardrobe team having to prep and create more than 40 costumes with the props team ensuring all props are in tip-top condition ahead of being photographed.
It has been a busy year for photoshoots with:
11 Individual days
18 pantos captured
26 Imagine staff and our support team
90 cast members attended
237 bottles of water drunk
335 sandwiches eaten
874 emails sent
4,773 photographs taken
22,050 miles travelled
The photoshoot week also provided the chance for the whole of the Imagine Team to get together for their seasonal meal. With some members of the team working remotely it is rare that the whole team find themselves in one place at the same time.
August also saw a return to Junior Ensemble auditions with the auditions for Jack and the Beanstalk in Kilmarnock and Sleeping Beauty in Inverness taking place. Both venues saw a high turnout of youngsters all keen to be part of their local panto this Christmas.
For the ops team they have been continuing painting sets and creating new sets pieces, such a giant books for Jack and the Beanstalk, and Dave made a trip up to Glasgow to meet with the team there and to examine sets and props for the Pavilion.
If you are interested in a further look behind the scenes check out the fortnightly Just Imagine Podcast which as well as interviews with the members of the Imagine HQ team includes guest interviews from the wide range of people we work with each year.
Trafalgar Entertainment and Imagine Theatre join forces
Read MoreContinuing our blog of what a pantomime company does ‘for the rest of the year’ here is a brief overview of what the Imagine team have been up to during July.
It may be summer but there has been no break in the panto preparations for the Imagine team.
Louise Redmond, Head of Casting, has been overseeing a number of successful audition days for principal performers. We have been fortunate to have some very talented performers through the doors so far this season. For those interested in performing in our adult ensemble we will be holding auditions in September and further information on the roles available and how to submit will appear on Spotlight and our website within the next few weeks.
With the majority of the principal casting now finalised the marketing team and the wardrobe team have been busy with photoshoots with three being held in July and more planned for late August.
The marketing team are also working on announcing some more of the star casting, with artwork being created for social media and print and press releases being written. Recently announced have been Joe McFadden, Suzanne Shaw, La Voix and Suzanne Shaw for High Wycombe and Matt Terry for The Lyceum Theatre in Crewe.
As well as prepping for photoshoots there have been wigs and fake boobs galore in the office as the wardrobe team have been inviting some of our panto dames in for costume fittings.
Meanwhile the stores team are continuing their work on the sets. Anna has been creating some prosc surrounds for the Cinderella set that will be going to Crewe this year and also took advantage of a rare dry day to unroll the slosh cloths in the car park for a clean. Meanwhile Glyn and Adam have been in the deepest depths of the warehouse working on LED nodes and LED pixel tape for our sets and Ruth has been prepping company manager boxes.
Our Artistic Director Eric Potts is on the revision stage of the scripting process, tightening them so they don’t over-run, consulting with musical directors on song choices as well as liaising with magic consultants over illusions for some of the shows.
The recruitment drive for show staff is also underway and we are recruiting for numerous stage management and wardrobe roles for the forthcoming panto season. If you would be interested in working with the Imagine team then we would love to hear from you and more information can be found on our website.
If you are interested in a further look behind the scenes check out the fortnightly Just Imagine Podcast which as well as interviews with the members of the Imagine HQ team includes guest interviews from the wide range of people we work with each year.
Continuing our blog of what a pantomime company does ‘for the rest of the year’ here is a brief overview of what the Imagine team have been up to during June.
As we hit the half-way point of the year June has been an exceptionally busy month for the Imagine team.
This month has seen Junior Ensemble auditions begin with Louise travelling to Rotherham, Hastings and Reading to audition 9 to 16 year olds. She has seen some very talented young performers in all the venues and has faced some challenges selecting the final teams for each production. Following on from the auditions Beth in child licensing has then been sending out all of the paperwork needed to get the Junior Ensemble licensed for the panto.
June has also seen photoshoots for Halifax, Stafford and Reading take place and we have been delighted to be able announce our castings for Stafford and Halifax as well with The Conjurors appearing at the Victoria Theatre in Halifax and CBBC legend Mark Rhodes taking on the comic role in Beauty and the Beast at The Gatehouse in Stafford.
This month we were also able to announce that this Christmas we will be working with Trafalgar Theatres on Treasure Island at The Pavilion, Glasgow. The Pavilion has recently become part of the Trafalgar Theatres portfolio and we were delighted to be invited to be a part of such an iconic panto.
Casting was opened for our English and Welsh pantomimes and the casting team are currently working through more than 3500 submissions to select those we would like to see at our auditions in July.
The hot weather has allowed Anna and Jayson to work on their set builds and maintenance out in the sunshine and the wardrobe team have also been taking advantage of the good weather to air dry some of the costumes. Adam has also been hard at work drafting and cutting out patterns for Ugly Sister costumes and the wardrobe team have had a number of dames visiting the building for their costume fittings.
As we wave goodbye to June and enter the second half of the year it is now just 122 days until our first pantomime goes into rehearsal!
If you are interested in a further look behind the scenes check out the fortnightly Just Imagine Podcast which as well as interviews with the members of the Imagine HQ team includes guest interviews from the wide range of people we work with each year.
Imagine Theatre, Trafalgar House, 186 Torrington Avenue, Canley, Coventry, CV4 9AJ. T: +44 2476 307001
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